Just Keeping busy, 1-day logo animation for a friend. logo not created by me. The company hires out battery-powered surf foils. I tried to give it a little character and energy.
Anticipation: I went with a liquid filling movement to signify water and represent a charge state as the batteries fill. Yellow from the logo helps sell the power of the sun.
The Hit: The release of all that energy discharges to reveal the name of all this power.
The resolve: Text, bold and clean with a hint of tech/charge/capacity by use of the lined volume of text, with a quick sound treatment of audio clips, I had to hand.
